HIGHSNOBIETY FOR NEWBALANCE
We conceptualized & executed 8 video treatments each representing the campaign as a whole while visually depicting each tagline respectively. Each video was resized for 9:16 and 1:1 ratios.
“Made for those with high standards.”
“Worn on fashion runways, and morning runs.”
“All shoes are manufactured, but only few are made.”
“The best kept secret in sneakers.”
“Worn by supermodels in London and dads in Ohio.”